“A company’s competitive standing, if not its very identity, may come down to how well it is positioned in the battle of ecosystems fighting for control of its supply chain and customers, Peter Sondergaard, senior vice president and head of research at Gartner Inc., tells CIO Journal. “The battle for emerging ecosystems .. this software platform battle is going to be really interesting. This is not a battle between companies such as Oracle and SAP. It is a battle between suppliers in an ecosystem.”